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A challenge many companies face is understanding who their real customers are. This is particularly difficult if the company uses a distributor organization to service the end user. Over the long haul, companies that do not know their customers risk commercial obsolescence.

The ultimate tool for market focused companies is the development of an end user database. Interlynx Systems will evaluate and capture all sources of end user data (drop ships, quote logs, etc) research each record, identify critical criteria such as industry classification and parent company name and then organize each into a web-based MySQL relational database. Click the Image below to view the Demo.

 

We will even help you to develop a prospect list based on the analysis that will help you to identify strategic opportunities. To make research even easier, we design a custom PHP interface to the database so that market evaluation by multiple parameters is simplified.