Interlynx Systems offers
comprehensive consulting services for clients requiring assistance
in their strategic marketing needs. We offer services in the
following areas:
Marketing
Strategies:
We
will help you identify key market opportunities
through our "Market
Segmentation” process.
We
validate your present and potential value to the
customer and help you identify unmet customer needs
through our "Market
Deep Dives" sessions.
We
can create a robust "End
User Databases" and build market specific
resources to fully tap your market potential.
Channel
Strategies:
Our
"Channel
Roadmapping”services will help you to
maximize market coverage while minimizing conflict.
We
will recommend specific "Pricing
Strategies” that help to maximize profit
margins through functional discounting.
We
will assist you in the development of an effective
"Organizational
Design” that aligns your sales resources
and incentives around your specific market opportunities..
Our
consulting services are overseen by Larry White, founder
of Interlynx Systems, LLC. Larry built a successful
track record for driving growth in declining market
conditions. His career includes engineering, sales and
marketing roles as well as serving as Vice President
& General Manager of Ingersoll Rand’s $200
Million Global Products Group. Larry holds degrees in
Mechanical Engineering (BSME) & Business Administration
(MBA). He has six US Patents and is a licensed Professional
Engineer (PE). His extensive knowledge of the products,
applications and channels used in the Process, Assembly,
Machine Builder (OEM), Construction, and Vehicle Service
markets helps clients to make an immediate impact on
top line growth.